{"id":29353,"date":"2017-03-25T23:39:39","date_gmt":"2017-03-26T03:39:39","guid":{"rendered":"https:\/\/www.bocskairadio.org\/?p=29353\/"},"modified":"2017-03-25T23:39:39","modified_gmt":"2017-03-26T03:39:39","slug":"hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute","status":"publish","type":"post","link":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/","title":{"rendered":"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE"},"content":{"rendered":"<p><a href=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-29354\" src=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-600x332.jpg\" alt=\"\" width=\"600\" height=\"332\" srcset=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-600x332.jpg 600w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-696x385.jpg 696w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-300x166.jpg 300w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-200x111.jpg 200w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-400x222.jpg 400w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-500x277.jpg 500w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg 749w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>According to Hungarian wire service MTI, Minister of the Prime Minister\u2019s Office (PMO) J\u00e1nos L\u00e1z\u00e1r visited the Igazi Cs\u00edki S\u00f6r (Real Cs\u00edki Beer) factory, located in Cs\u00edkszentsimon (<em>romanian: S\u00e2nsimion<\/em>), Romania.<\/strong><\/p>\n<figure id=\"attachment_21256\" class=\"wp-caption aligncenter\">\n<p><figure id=\"attachment_21256\" aria-describedby=\"caption-attachment-21256\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-sajto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21256 size-full\" src=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg\" alt=\"Cs\u00edkszentsimon, 2017. m\u00e1rcius 24. L\u00e1z\u00e1r J\u00e1nos Minisztereln\u00f6ks\u00e9get vezet\u00f5 miniszter sajt\u00f3t\u00e1j\u00e9koztat\u00f3t tart az Igazi Cs\u00edki S\u00f6rt gy\u00e1rt\u00f3 cs\u00edkszentsimoni s\u00f6rf\u00f5zd\u00e9ben 2017. m\u00e1rcius 24-\u00e9n. Az Igazi Cs\u00edki S\u00f6r betilt\u00e1s\u00e1r\u00f3l hozott janu\u00e1r v\u00e9gi \u00edt\u00e9let \u00f3ta a gy\u00e1r Tiltott Igazi S\u00f6r n\u00e9ven gy\u00e1rtja a s\u00f6rt. MTI Fot\u00f3: Veres N\u00e1ndor\" width=\"746\" height=\"560\" srcset=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg 746w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-300x225.jpg 300w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-600x450.jpg 600w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a><figcaption id=\"caption-attachment-21256\" class=\"wp-caption-text\">PMO Chief J\u00e1nos L\u00e1z\u00e1r holding a press conference at the\u00a0Igazi Cs\u00edki S\u00f6r factory in Cs\u00edkszentsimon, Romania (Photo: MTI- N\u00e1ndor Veres)\u00a0<\/figcaption><\/figure><figcaption class=\"wp-caption-text\">While at the Transylvanian brewery, L\u00e1z\u00e1r the Hungarian government\u2019s hope that Heineken and Cs\u00edki S\u00f6r, or as he referred to them, \u201cDavid and Goliath\u201d, can come to an agreement in their ongoing debate over copyright issues.<\/figcaption><\/figure>\n<p>Following the<a href=\"https:\/\/hungarytoday.hu\/news\/despite-eu-ruling-romanian-court-bans-hungarian-minority-beer-transylvania-22944\"> lengthy legal battle<\/a> between \u2018Igazi Cs\u00edki S\u00f6r,\u2019 a small brewery run by members of the Szekler Hungarian minority in the Transylvania region of Romania, and the Netherlands-based beer multinational, several Hungarian government officials, including L\u00e1z\u00e1r, called for a boycott of Heineken products.<\/p>\n<p>The dispute between the two brewers stems from the \u2018Igazi Csiki S\u00f6r\u2019 name. \u2018Igazi Cs\u00edki S\u00f6r\u2019 (\u2018The real beer of Cs\u00edk\u2019), has a similar name to a Romanian beer owned by Heineken, \u201cCiuc beer\u201d (\u201cCs\u00edk\u201d means \u201cCiuc\u201d in Romanian language and refers to a small region of Transylvania with massive ethnic Hungarian majority).<\/p>\n<p>In January, a Romanian regional court ruled in favor of Heineken against the local Hungarian beer in their age-long legal dispute over the brand copyrights.<\/p>\n<p>The Romanian ruling directly contradicts an EU court, which ruled in favor of the Hungarian product and against Heineken on 9th of December 2016.<\/p>\n<p>The producer of \u2018Igazi Cs\u00edki s\u00f6r\u201d employs about 140 people in Transylvania. The company said the Romanian court\u2019s ruling was an attack against a local company, which is proud of its Hungarian identity, language and symbols.<\/p>\n<figure id=\"attachment_21257\" class=\"wp-caption alignnone\">\n<p><figure id=\"attachment_21257\" aria-describedby=\"caption-attachment-21257\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-gyar.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21257 size-full\" src=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg\" alt=\"Cs\u00edkszentsimon, 2017. m\u00e1rcius 24. L\u00e1z\u00e1r J\u00e1nos Minisztereln\u00f6ks\u00e9get vezet\u00f5 miniszter (b2), L\u00e9n\u00e1rd Andr\u00e1s, a Cs\u00edki S\u00f6r Manufakt\u00far\u00e1t \u00fczemeltet\u00f5 Lixid Project Kft. vezet\u00f5je (b), Simonffy \u00c1rp\u00e1d s\u00f6rf\u00f5z\u00f5 mester (b4) \u00e9s Borboly Csaba, a Hargita megyei \u00f6nkorm\u00e1nyzat eln\u00f6ke (b5) az Igazi Cs\u00edki S\u00f6rt gy\u00e1rt\u00f3 cs\u00edkszentsimoni s\u00f6rf\u00f5zd\u00e9ben 2017. m\u00e1rcius 24-\u00e9n. Az Igazi Cs\u00edki S\u00f6r betilt\u00e1s\u00e1r\u00f3l hozott janu\u00e1r v\u00e9gi \u00edt\u00e9let \u00f3ta a s\u00f6rf\u00f5zde Igazi Tiltott S\u00f6r n\u00e9ven gy\u00e1rtja a s\u00f6rt. MTI Fot\u00f3: Veres N\u00e1ndor\" width=\"746\" height=\"560\" srcset=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg 746w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-300x225.jpg 300w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-600x450.jpg 600w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a><figcaption id=\"caption-attachment-21257\" class=\"wp-caption-text\">PMO Chief J\u00e1nos L\u00e1z\u00e1r visiting the bottling line at the Igazi Cs\u00edki S\u00f6r factory in Cs\u00edkszentsimon, Romania (Photo: MTI- N\u00e1ndor Veres)<\/figcaption><\/figure><figcaption class=\"wp-caption-text\">Since the ruling, the company changed its labels, and now sells <a href=\"https:\/\/hungarytoday.hu\/news\/forbidden-transylvanian-beer-changes-brand-name-losing-romanian-court-battle-12118\">\u201cTiltott Igazi S\u00f6r\u201d (Banned Real Beer),<\/a> in a direct dig at the Romanian court ruling.<\/figcaption><\/figure>\n<p>And in the past few weeks, the Hungarian government has <a href=\"https:\/\/hungarytoday.hu\/news\/lex-heineken-hungarian-government-vows-insist-controversial-bill-proposal-99829\">proposed a bill <\/a>that would <a href=\"https:\/\/hungarytoday.hu\/news\/hungary-laments-heinekens-red-star-new-beer-regulation-aims-help-smaller-manufacturers-94386\">amend a current law<\/a> in order to ban the commercial use of<a href=\"https:\/\/hungarytoday.hu\/news\/will-hungarian-government-attempt-ban-heineken-logo-symbol-tyranny-46533\"> \u201csymbols of tyranny\u201d<\/a>; these would include the swastika, arrow cross (the Hungarian Fascists\u2019 symbol), Hammer and Sickle, and the Red Star.<\/p>\n<p>Perhaps not coincidentally, Heineken\u2019s logo just happens to have a red star in it.<\/p>\n<p>But L\u00e1z\u00e1r himself somewhat walked back threats of employing such a law to ban Heineken\u2019s logo at a press conference yesterday, saying that the bill \u201cwould not harm freedom of expression.\u201d<\/p>\n<p>And in Transylvania today, the PMO head said that representatives of the Hungarian government have been in talks with Heineken\u2019s Hungarian management, as well as with the Dutch ambassador, asking them to help resolve the ongoing dispute.<\/p>\n<p>L\u00e1z\u00e1r added that the government respects the fact that Heineken employs Hungarians both in Hungary and in Transylvania, and pays a significant amount of taxes as well. \u201cFor this reason, we ask that the Heineken Group accept the principle of live and let live,\u201d he said.<\/p>\n<p>His speech also included some thinly-veiled threats directed at the Dutch brewing conglomerate, as L\u00e1z\u00e1r told his audience that Hungarian companies can rely on the help of the Hungarian government if they get into trouble. He added that those multinationals that use their power to the detriment of Hungarian companies can count on the Hungarian government stepping up to oppose them.<\/p>\n<p>L\u00e1z\u00e1r added that<\/p>\n<blockquote><p>If Heineken does not show cooperation\u2026.and further wants to stomp on Igazi Cs\u00edki S\u00f6r, the government has tools that it is ready to employ in the defense of Hungarian national values.<\/p><\/blockquote>\n<p>The minister also announced that the government is going to recommend that Parliament raise the amount that a beer manufacturer can produce and still receive a tax discount, from 8000 hectoliters per year to 200,000. This, L\u00e1z\u00e1r said, would \u201cwe hope, help every Hungarian and beers sold directly on the Hungarian marketed beers, as well as beer factory and beer producer.\u201d Upon being asked, he clarified that this law would apply to Cs\u00edki Beer as well.<\/p>\n<figure id=\"attachment_21258\" class=\"wp-caption alignnone\">\n<p><figure id=\"attachment_21258\" aria-describedby=\"caption-attachment-21258\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21258 size-full\" src=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1.jpg\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1.jpg 750w, https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1-300x209.jpg 300w, https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1-100x70.jpg 100w\" alt=\"Cs\u00edkszentsimon, 2017. m\u00e1rcius 24. L\u00e9n\u00e1rd Andr\u00e1s, a Cs\u00edki S\u00f6r Manufakt\u00far\u00e1t \u00fczemeltet\u00f5 Lixid Project Kft. vezet\u00f5je (b) \u00e9s L\u00e1z\u00e1r J\u00e1nos Minisztereln\u00f6ks\u00e9get vezet\u00f5 miniszter s\u00f6rrel koccint az Igazi Cs\u00edki S\u00f6rt gy\u00e1rt\u00f3 cs\u00edkszentsimoni s\u00f6rf\u00f5zd\u00e9ben 2017. m\u00e1rcius 24-\u00e9n. Az Igazi Cs\u00edki S\u00f6r betilt\u00e1s\u00e1r\u00f3l hozott janu\u00e1r v\u00e9gi \u00edt\u00e9let \u00f3ta a gy\u00e1r Igazi Tiltott S\u00f6r n\u00e9ven gy\u00e1rtja a s\u00f6rt. MTI Fot\u00f3: Veres N\u00e1ndor\" width=\"750\" height=\"522\" \/><\/a><figcaption id=\"caption-attachment-21258\" class=\"wp-caption-text\">PMO Chief J\u00e1nos L\u00e1z\u00e1r sharing a beer with Andr\u00e1s L\u00e9n\u00e1rd, head of Igazi Cs\u00edki S\u00f6r, at the company\u2019s factory in Cs\u00edkszentsimon, Romania (Photo: MTI- N\u00e1ndor Veres)<\/figcaption><\/figure><figcaption class=\"wp-caption-text\">Speaking to MTI, Andr\u00e1s L\u00e9n\u00e1rd, head of Cs\u00edki S\u00f6r, said that discussions have already begun with Heineken Romania, and that he believes that an agreement will be reached between the two parties.<\/figcaption><\/figure>\n<p>Via MTI \/\u00a0<a href=\"https:\/\/hungarytoday.hu\/news\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute-33013\">hungarytoday.hu<\/a><\/p>\n<p>Images via MTI<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-29354\" src=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-600x332.jpg\" alt=\"\" width=\"600\" height=\"332\" srcset=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-600x332.jpg 600w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-696x385.jpg 696w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-300x166.jpg 300w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-200x111.jpg 200w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-400x222.jpg 400w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2-500x277.jpg 500w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg 749w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>According to Hungarian wire service MTI, Minister of the Prime Minister\u2019s Office (PMO) J\u00e1nos L\u00e1z\u00e1r visited the Igazi Cs\u00edki S\u00f6r (Real Cs\u00edki Beer) factory, located in Cs\u00edkszentsimon (<em>romanian: S\u00e2nsimion<\/em>), Romania.<\/strong><\/p>\n<figure id=\"attachment_21256\" class=\"wp-caption aligncenter\">\n<p>[caption id=\"attachment_21256\" align=\"aligncenter\" width=\"746\"]<a href=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-sajto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21256 size-full\" src=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg\" alt=\"Cs\u00edkszentsimon, 2017. m\u00e1rcius 24. L\u00e1z\u00e1r J\u00e1nos Minisztereln\u00f6ks\u00e9get vezet\u00f5 miniszter sajt\u00f3t\u00e1j\u00e9koztat\u00f3t tart az Igazi Cs\u00edki S\u00f6rt gy\u00e1rt\u00f3 cs\u00edkszentsimoni s\u00f6rf\u00f5zd\u00e9ben 2017. m\u00e1rcius 24-\u00e9n. Az Igazi Cs\u00edki S\u00f6r betilt\u00e1s\u00e1r\u00f3l hozott janu\u00e1r v\u00e9gi \u00edt\u00e9let \u00f3ta a gy\u00e1r Tiltott Igazi S\u00f6r n\u00e9ven gy\u00e1rtja a s\u00f6rt. MTI Fot\u00f3: Veres N\u00e1ndor\" width=\"746\" height=\"560\" srcset=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg 746w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-300x225.jpg 300w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-600x450.jpg 600w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a> PMO Chief J\u00e1nos L\u00e1z\u00e1r holding a press conference at the\u00a0Igazi Cs\u00edki S\u00f6r factory in Cs\u00edkszentsimon, Romania (Photo: MTI- N\u00e1ndor Veres)\u00a0[\/caption]<figcaption class=\"wp-caption-text\">While at the Transylvanian brewery, L\u00e1z\u00e1r the Hungarian government\u2019s hope that Heineken and Cs\u00edki S\u00f6r, or as he referred to them, \u201cDavid and Goliath\u201d, can come to an agreement in their ongoing debate over copyright issues.<\/figcaption><\/figure>\n<p>Following the<a href=\"https:\/\/hungarytoday.hu\/news\/despite-eu-ruling-romanian-court-bans-hungarian-minority-beer-transylvania-22944\"> lengthy legal battle<\/a> between \u2018Igazi Cs\u00edki S\u00f6r,\u2019 a small brewery run by members of the Szekler Hungarian minority in the Transylvania region of Romania, and the Netherlands-based beer multinational, several Hungarian government officials, including L\u00e1z\u00e1r, called for a boycott of Heineken products.<\/p>\n<p>The dispute between the two brewers stems from the \u2018Igazi Csiki S\u00f6r\u2019 name. \u2018Igazi Cs\u00edki S\u00f6r\u2019 (\u2018The real beer of Cs\u00edk\u2019), has a similar name to a Romanian beer owned by Heineken, \u201cCiuc beer\u201d (\u201cCs\u00edk\u201d means \u201cCiuc\u201d in Romanian language and refers to a small region of Transylvania with massive ethnic Hungarian majority).<\/p>\n<p>In January, a Romanian regional court ruled in favor of Heineken against the local Hungarian beer in their age-long legal dispute over the brand copyrights.<\/p>\n<p>The Romanian ruling directly contradicts an EU court, which ruled in favor of the Hungarian product and against Heineken on 9th of December 2016.<\/p>\n<p>The producer of \u2018Igazi Cs\u00edki s\u00f6r\u201d employs about 140 people in Transylvania. The company said the Romanian court\u2019s ruling was an attack against a local company, which is proud of its Hungarian identity, language and symbols.<\/p>\n<figure id=\"attachment_21257\" class=\"wp-caption alignnone\">\n<p>[caption id=\"attachment_21257\" align=\"aligncenter\" width=\"746\"]<a href=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-gyar.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21257 size-full\" src=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg\" alt=\"Cs\u00edkszentsimon, 2017. m\u00e1rcius 24. L\u00e1z\u00e1r J\u00e1nos Minisztereln\u00f6ks\u00e9get vezet\u00f5 miniszter (b2), L\u00e9n\u00e1rd Andr\u00e1s, a Cs\u00edki S\u00f6r Manufakt\u00far\u00e1t \u00fczemeltet\u00f5 Lixid Project Kft. vezet\u00f5je (b), Simonffy \u00c1rp\u00e1d s\u00f6rf\u00f5z\u00f5 mester (b4) \u00e9s Borboly Csaba, a Hargita megyei \u00f6nkorm\u00e1nyzat eln\u00f6ke (b5) az Igazi Cs\u00edki S\u00f6rt gy\u00e1rt\u00f3 cs\u00edkszentsimoni s\u00f6rf\u00f5zd\u00e9ben 2017. m\u00e1rcius 24-\u00e9n. Az Igazi Cs\u00edki S\u00f6r betilt\u00e1s\u00e1r\u00f3l hozott janu\u00e1r v\u00e9gi \u00edt\u00e9let \u00f3ta a s\u00f6rf\u00f5zde Igazi Tiltott S\u00f6r n\u00e9ven gy\u00e1rtja a s\u00f6rt. MTI Fot\u00f3: Veres N\u00e1ndor\" width=\"746\" height=\"560\" srcset=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_.jpg 746w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-300x225.jpg 300w, https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2016\/02\/agi-2-638349.max_-600x450.jpg 600w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a> PMO Chief J\u00e1nos L\u00e1z\u00e1r visiting the bottling line at the Igazi Cs\u00edki S\u00f6r factory in Cs\u00edkszentsimon, Romania (Photo: MTI- N\u00e1ndor Veres)[\/caption]<figcaption class=\"wp-caption-text\">Since the ruling, the company changed its labels, and now sells <a href=\"https:\/\/hungarytoday.hu\/news\/forbidden-transylvanian-beer-changes-brand-name-losing-romanian-court-battle-12118\">\u201cTiltott Igazi S\u00f6r\u201d (Banned Real Beer),<\/a> in a direct dig at the Romanian court ruling.<\/figcaption><\/figure>\n<p>And in the past few weeks, the Hungarian government has <a href=\"https:\/\/hungarytoday.hu\/news\/lex-heineken-hungarian-government-vows-insist-controversial-bill-proposal-99829\">proposed a bill <\/a>that would <a href=\"https:\/\/hungarytoday.hu\/news\/hungary-laments-heinekens-red-star-new-beer-regulation-aims-help-smaller-manufacturers-94386\">amend a current law<\/a> in order to ban the commercial use of<a href=\"https:\/\/hungarytoday.hu\/news\/will-hungarian-government-attempt-ban-heineken-logo-symbol-tyranny-46533\"> \u201csymbols of tyranny\u201d<\/a>; these would include the swastika, arrow cross (the Hungarian Fascists\u2019 symbol), Hammer and Sickle, and the Red Star.<\/p>\n<p>Perhaps not coincidentally, Heineken\u2019s logo just happens to have a red star in it.<\/p>\n<p>But L\u00e1z\u00e1r himself somewhat walked back threats of employing such a law to ban Heineken\u2019s logo at a press conference yesterday, saying that the bill \u201cwould not harm freedom of expression.\u201d<\/p>\n<p>And in Transylvania today, the PMO head said that representatives of the Hungarian government have been in talks with Heineken\u2019s Hungarian management, as well as with the Dutch ambassador, asking them to help resolve the ongoing dispute.<\/p>\n<p>L\u00e1z\u00e1r added that the government respects the fact that Heineken employs Hungarians both in Hungary and in Transylvania, and pays a significant amount of taxes as well. \u201cFor this reason, we ask that the Heineken Group accept the principle of live and let live,\u201d he said.<\/p>\n<p>His speech also included some thinly-veiled threats directed at the Dutch brewing conglomerate, as L\u00e1z\u00e1r told his audience that Hungarian companies can rely on the help of the Hungarian government if they get into trouble. He added that those multinationals that use their power to the detriment of Hungarian companies can count on the Hungarian government stepping up to oppose them.<\/p>\n<p>L\u00e1z\u00e1r added that<\/p>\n<blockquote><p>If Heineken does not show cooperation\u2026.and further wants to stomp on Igazi Cs\u00edki S\u00f6r, the government has tools that it is ready to employ in the defense of Hungarian national values.<\/p><\/blockquote>\n<p>The minister also announced that the government is going to recommend that Parliament raise the amount that a beer manufacturer can produce and still receive a tax discount, from 8000 hectoliters per year to 200,000. This, L\u00e1z\u00e1r said, would \u201cwe hope, help every Hungarian and beers sold directly on the Hungarian marketed beers, as well as beer factory and beer producer.\u201d Upon being asked, he clarified that this law would apply to Cs\u00edki Beer as well.<\/p>\n<figure id=\"attachment_21258\" class=\"wp-caption alignnone\">\n<p>[caption id=\"attachment_21258\" align=\"aligncenter\" width=\"750\"]<a href=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21258 size-full\" src=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1.jpg\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1.jpg 750w, https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1-300x209.jpg 300w, https:\/\/hungarytoday.hu\/wp-content\/uploads\/2017\/03\/lazar-sor-1-100x70.jpg 100w\" alt=\"Cs\u00edkszentsimon, 2017. m\u00e1rcius 24. L\u00e9n\u00e1rd Andr\u00e1s, a Cs\u00edki S\u00f6r Manufakt\u00far\u00e1t \u00fczemeltet\u00f5 Lixid Project Kft. vezet\u00f5je (b) \u00e9s L\u00e1z\u00e1r J\u00e1nos Minisztereln\u00f6ks\u00e9get vezet\u00f5 miniszter s\u00f6rrel koccint az Igazi Cs\u00edki S\u00f6rt gy\u00e1rt\u00f3 cs\u00edkszentsimoni s\u00f6rf\u00f5zd\u00e9ben 2017. m\u00e1rcius 24-\u00e9n. Az Igazi Cs\u00edki S\u00f6r betilt\u00e1s\u00e1r\u00f3l hozott janu\u00e1r v\u00e9gi \u00edt\u00e9let \u00f3ta a gy\u00e1r Igazi Tiltott S\u00f6r n\u00e9ven gy\u00e1rtja a s\u00f6rt. MTI Fot\u00f3: Veres N\u00e1ndor\" width=\"750\" height=\"522\" \/><\/a> PMO Chief J\u00e1nos L\u00e1z\u00e1r sharing a beer with Andr\u00e1s L\u00e9n\u00e1rd, head of Igazi Cs\u00edki S\u00f6r, at the company\u2019s factory in Cs\u00edkszentsimon, Romania (Photo: MTI- N\u00e1ndor Veres)[\/caption]<figcaption class=\"wp-caption-text\">Speaking to MTI, Andr\u00e1s L\u00e9n\u00e1rd, head of Cs\u00edki S\u00f6r, said that discussions have already begun with Heineken Romania, and that he believes that an agreement will be reached between the two parties.<\/figcaption><\/figure>\n<p>Via MTI \/\u00a0<a href=\"https:\/\/hungarytoday.hu\/news\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute-33013\">hungarytoday.hu<\/a><\/p>\n<p>Images via MTI<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":7,"featured_media":29355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166],"tags":[],"class_list":["post-29353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE &#8211; Bocskai R\u00e1di\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE &#8211; Bocskai R\u00e1di\u00f3\" \/>\n<meta property=\"og:description\" content=\"According to Hungarian wire service MTI, Minister of the Prime Minister\u2019s Office (PMO) J\u00e1nos L\u00e1z\u00e1r visited the Igazi Cs\u00edki S\u00f6r (Real Cs\u00edki Beer) factory, located in Cs\u00edkszentsimon (romanian: S\u00e2nsimion), Romania.     While at the Transylvanian brewery, L\u00e1z\u00e1r the Hungarian government\u2019s hope that Heineken and Cs\u00edki S\u00f6r, or as he referred to them, \u201cDavid and Goliath\u201d, can come to an agreement in their ongoing debate over copyright issues. Following the lengthy legal battle between \u2018Igazi Cs\u00edki S\u00f6r,\u2019 a small brewery run by members of the Szekler Hungarian minority in the Transylvania region of Romania, and the Netherlands-based beer multinational, several Hungarian government officials, including L\u00e1z\u00e1r, called for a boycott of Heineken products.  The dispute between the two brewers stems from the \u2018Igazi Csiki S\u00f6r\u2019 name. \u2018Igazi Cs\u00edki S\u00f6r\u2019 (\u2018The real beer of Cs\u00edk\u2019), has a similar name to a Romanian beer owned by Heineken, \u201cCiuc beer\u201d (\u201cCs\u00edk\u201d means \u201cCiuc\u201d in Romanian language and refers to a small region of Transylvania with massive ethnic Hungarian majority).  In January, a Romanian regional court ruled in favor of Heineken against the local Hungarian beer in their age-long legal dispute over the brand copyrights.  The Romanian ruling directly contradicts an EU court, which ruled in favor of the Hungarian product and against Heineken on 9th of December 2016.  The producer of \u2018Igazi Cs\u00edki s\u00f6r\u201d employs about 140 people in Transylvania. The company said the Romanian court\u2019s ruling was an attack against a local company, which is proud of its Hungarian identity, language and symbols.     Since the ruling, the company changed its labels, and now sells \u201cTiltott Igazi S\u00f6r\u201d (Banned Real Beer), in a direct dig at the Romanian court ruling. And in the past few weeks, the Hungarian government has proposed a bill that would amend a current law in order to ban the commercial use of \u201csymbols of tyranny\u201d; these would include the swastika, arrow cross (the Hungarian Fascists\u2019 symbol), Hammer and Sickle, and the Red Star.  Perhaps not coincidentally, Heineken\u2019s logo just happens to have a red star in it.  But L\u00e1z\u00e1r himself somewhat walked back threats of employing such a law to ban Heineken\u2019s logo at a press conference yesterday, saying that the bill \u201cwould not harm freedom of expression.\u201d  And in Transylvania today, the PMO head said that representatives of the Hungarian government have been in talks with Heineken\u2019s Hungarian management, as well as with the Dutch ambassador, asking them to help resolve the ongoing dispute.  L\u00e1z\u00e1r added that the government respects the fact that Heineken employs Hungarians both in Hungary and in Transylvania, and pays a significant amount of taxes as well. \u201cFor this reason, we ask that the Heineken Group accept the principle of live and let live,\u201d he said.  His speech also included some thinly-veiled threats directed at the Dutch brewing conglomerate, as L\u00e1z\u00e1r told his audience that Hungarian companies can rely on the help of the Hungarian government if they get into trouble. He added that those multinationals that use their power to the detriment of Hungarian companies can count on the Hungarian government stepping up to oppose them.  L\u00e1z\u00e1r added that If Heineken does not show cooperation\u2026.and further wants to stomp on Igazi Cs\u00edki S\u00f6r, the government has tools that it is ready to employ in the defense of Hungarian national values. The minister also announced that the government is going to recommend that Parliament raise the amount that a beer manufacturer can produce and still receive a tax discount, from 8000 hectoliters per year to 200,000. This, L\u00e1z\u00e1r said, would \u201cwe hope, help every Hungarian and beers sold directly on the Hungarian marketed beers, as well as beer factory and beer producer.\u201d Upon being asked, he clarified that this law would apply to Cs\u00edki Beer as well.     Speaking to MTI, Andr\u00e1s L\u00e9n\u00e1rd, head of Cs\u00edki S\u00f6r, said that discussions have already begun with Heineken Romania, and that he believes that an agreement will be reached between the two parties. Via MTI \/\u00a0hungarytoday.hu  Images via MTI  &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/\" \/>\n<meta property=\"og:site_name\" content=\"Bocskai R\u00e1di\u00f3\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BocskaiRadio\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-26T03:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"749\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Csibi Lor\u00e1nd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BocskaiRadio\" \/>\n<meta name=\"twitter:site\" content=\"@BocskaiRadio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/\"},\"author\":{\"name\":\"Csibi Lor\u00e1nd\",\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/#\\\/schema\\\/person\\\/10edfc7ddc0e006131357c2bcb81b96b\"},\"headline\":\"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE\",\"datePublished\":\"2017-03-26T03:39:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bocskairadio.org\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/lazar-sor-2.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/\",\"url\":\"https:\\\/\\\/www.bocskairadio.org\\\/en\\\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\\\/\",\"name\":\"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE &#8211; 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Bocskai R\u00e1di\u00f3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/","og_locale":"en_US","og_type":"article","og_title":"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE &#8211; Bocskai R\u00e1di\u00f3","og_description":"According to Hungarian wire service MTI, Minister of the Prime Minister\u2019s Office (PMO) J\u00e1nos L\u00e1z\u00e1r visited the Igazi Cs\u00edki S\u00f6r (Real Cs\u00edki Beer) factory, located in Cs\u00edkszentsimon (romanian: S\u00e2nsimion), Romania.     While at the Transylvanian brewery, L\u00e1z\u00e1r the Hungarian government\u2019s hope that Heineken and Cs\u00edki S\u00f6r, or as he referred to them, \u201cDavid and Goliath\u201d, can come to an agreement in their ongoing debate over copyright issues. Following the lengthy legal battle between \u2018Igazi Cs\u00edki S\u00f6r,\u2019 a small brewery run by members of the Szekler Hungarian minority in the Transylvania region of Romania, and the Netherlands-based beer multinational, several Hungarian government officials, including L\u00e1z\u00e1r, called for a boycott of Heineken products.  The dispute between the two brewers stems from the \u2018Igazi Csiki S\u00f6r\u2019 name. \u2018Igazi Cs\u00edki S\u00f6r\u2019 (\u2018The real beer of Cs\u00edk\u2019), has a similar name to a Romanian beer owned by Heineken, \u201cCiuc beer\u201d (\u201cCs\u00edk\u201d means \u201cCiuc\u201d in Romanian language and refers to a small region of Transylvania with massive ethnic Hungarian majority).  In January, a Romanian regional court ruled in favor of Heineken against the local Hungarian beer in their age-long legal dispute over the brand copyrights.  The Romanian ruling directly contradicts an EU court, which ruled in favor of the Hungarian product and against Heineken on 9th of December 2016.  The producer of \u2018Igazi Cs\u00edki s\u00f6r\u201d employs about 140 people in Transylvania. The company said the Romanian court\u2019s ruling was an attack against a local company, which is proud of its Hungarian identity, language and symbols.     Since the ruling, the company changed its labels, and now sells \u201cTiltott Igazi S\u00f6r\u201d (Banned Real Beer), in a direct dig at the Romanian court ruling. And in the past few weeks, the Hungarian government has proposed a bill that would amend a current law in order to ban the commercial use of \u201csymbols of tyranny\u201d; these would include the swastika, arrow cross (the Hungarian Fascists\u2019 symbol), Hammer and Sickle, and the Red Star.  Perhaps not coincidentally, Heineken\u2019s logo just happens to have a red star in it.  But L\u00e1z\u00e1r himself somewhat walked back threats of employing such a law to ban Heineken\u2019s logo at a press conference yesterday, saying that the bill \u201cwould not harm freedom of expression.\u201d  And in Transylvania today, the PMO head said that representatives of the Hungarian government have been in talks with Heineken\u2019s Hungarian management, as well as with the Dutch ambassador, asking them to help resolve the ongoing dispute.  L\u00e1z\u00e1r added that the government respects the fact that Heineken employs Hungarians both in Hungary and in Transylvania, and pays a significant amount of taxes as well. \u201cFor this reason, we ask that the Heineken Group accept the principle of live and let live,\u201d he said.  His speech also included some thinly-veiled threats directed at the Dutch brewing conglomerate, as L\u00e1z\u00e1r told his audience that Hungarian companies can rely on the help of the Hungarian government if they get into trouble. He added that those multinationals that use their power to the detriment of Hungarian companies can count on the Hungarian government stepping up to oppose them.  L\u00e1z\u00e1r added that If Heineken does not show cooperation\u2026.and further wants to stomp on Igazi Cs\u00edki S\u00f6r, the government has tools that it is ready to employ in the defense of Hungarian national values. The minister also announced that the government is going to recommend that Parliament raise the amount that a beer manufacturer can produce and still receive a tax discount, from 8000 hectoliters per year to 200,000. This, L\u00e1z\u00e1r said, would \u201cwe hope, help every Hungarian and beers sold directly on the Hungarian marketed beers, as well as beer factory and beer producer.\u201d Upon being asked, he clarified that this law would apply to Cs\u00edki Beer as well.     Speaking to MTI, Andr\u00e1s L\u00e9n\u00e1rd, head of Cs\u00edki S\u00f6r, said that discussions have already begun with Heineken Romania, and that he believes that an agreement will be reached between the two parties. Via MTI \/\u00a0hungarytoday.hu  Images via MTI  &nbsp;","og_url":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/","og_site_name":"Bocskai R\u00e1di\u00f3","article_publisher":"https:\/\/www.facebook.com\/BocskaiRadio","article_published_time":"2017-03-26T03:39:39+00:00","og_image":[{"width":749,"height":415,"url":"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg","type":"image\/jpeg"}],"author":"Csibi Lor\u00e1nd","twitter_card":"summary_large_image","twitter_creator":"@BocskaiRadio","twitter_site":"@BocskaiRadio","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/#article","isPartOf":{"@id":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/"},"author":{"name":"Csibi Lor\u00e1nd","@id":"https:\/\/www.bocskairadio.org\/en\/#\/schema\/person\/10edfc7ddc0e006131357c2bcb81b96b"},"headline":"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE","datePublished":"2017-03-26T03:39:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/"},"wordCount":834,"commentCount":0,"publisher":{"@id":"https:\/\/www.bocskairadio.org\/en\/#organization"},"image":{"@id":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bocskairadio.org\/wp-content\/uploads\/2017\/03\/lazar-sor-2.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/","url":"https:\/\/www.bocskairadio.org\/en\/hungarian-pmo-chief-visits-csiki-beer-factory-transylvania-discusses-heineken-trademark-dispute\/","name":"HUNGARIAN PMO CHIEF VISITS CS\u00cdKI BEER FACTORY IN TRANSYLVANIA, DISCUSSES HEINEKEN TRADEMARK DISPUTE &#8211; 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